Today, more than ever, brands need to invest where it counts most, and the numbers make a strong case for LinkedIn – it brings results, it’s trusted, and it has the ability to expand the breadth of B2B audience segments. In 2020, LinkedIn was voted one of the three most trusted networks by US users.LinkedIn’s lead conversion rates are 3 times higher than other major ad platforms (including Google Ads).96% of B2B marketers use LinkedIn for organic social media.Here are some interesting stats to consider:
Regardless of your product or the size of your business, LinkedIn B2B marketing offers a goldmine of potential. With the right social media tips and tools, LinkedIn can help you power your business, identify quality leads, share your expertise through thought-leadership content, and drive new traffic to your website. LinkedIn is one of the most popular social networks for professionals and – with the platform generating leads 227% more effectively than Twitter and Facebook – not taking advantage of it is doing your business a big disservice. Here are 5 effective LinkedIn B2B marketing strategies to help you attract more eyes on your business and take full advantage of the platform’s opportunities. LinkedIn has grown into a powerful marketing tool that offers B2B brands a plethora of possibilities to build awareness, connect with the right decision-makers, and even sell their products and services.
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